Shubhra founded her web business in 2008 (www.shubrah.com) and created various collections embodying her vision of elegance, eco-friendly business practices and fusion flair. Her thought process behind Shubrah.com was to create a collection with minimal waste and environmental impact. Embodied in the sourcing of organic or all natural fabrics, recycled paper hangtags on all the products and using cloth bags for shipping to her customers. Using no paper products for catalogs, paper flyers or promotional materials, Shubrah.com relies on web marketing and word of mouth trunk shows and sales. Polluting the waters of any country by dyeing fabrics with harsh chemicals, tanning leather or killing animals for fur is not what this designer likes to do. The lasting thought behind her fashions is beautiful clothing can be timeless, of high quality and caring towards our environment. Passion, fashion and compassion are part of the company's mission statement.

The definition of her style is fusion: applying the richness of traditional crafts and motifs from the east to contemporary fashion trends creating exquisite Indo-Western outfits ideal for today's cosmopolitan consumer. Shubhra also designs couture east meets west weddings for special clients. The gowns, bridesmaid's dresses and mother of the bride ensembles are made from vintage sari fabrics or traditional Indian hand woven silks. They are made for the modern western bride or bridal party who want an eastern flair in color and fabrics. A percentage of the profits from Shubhra Designs, LLC are given to various non-governmental agencies in the U.S. and India, for their work with women, children and other sustainable business practices.

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