Shubhra founded her web business in 2008 (www.shubrah.com) and created various collections embodying her vision of elegance, eco-friendly business practices and fusion flair. Her thought process behind Shubrah.com was to create a collection with minimal waste and environmental impact. Embodied in the sourcing of organic or all natural fabrics, recycled paper hangtags on all the products and using cloth bags for shipping to her customers. Using no paper products for catalogs, paper flyers or promotional materials, Shubrah.com relies on web marketing and word of mouth trunk shows and sales. Polluting the waters of any country by dyeing fabrics with harsh chemicals, tanning leather or killing animals for fur is not what this designer likes to do. The lasting thought behind her fashions is beautiful clothing can be timeless, of high quality and caring towards our environment. Passion, fashion and compassion are part of the company's mission statement.
The definition of her style is fusion: applying the richness of traditional crafts and motifs from the east to contemporary fashion trends creating exquisite Indo-Western outfits ideal for today's cosmopolitan consumer. Shubhra also designs couture east meets west weddings for special clients. The gowns, bridesmaid's dresses and mother of the bride ensembles are made from vintage sari fabrics or traditional Indian hand woven silks. They are made for the modern western bride or bridal party who want an eastern flair in color and fabrics.
A percentage of the profits from Shubhra Designs, LLC are given to various non-governmental agencies in the U.S and India, for their work with women, children and other sustainable business practices.
Shubhra Bhattacharya Chandra has 20 years of experience in the field of women's fashion design, development and global sourcing. She has worked for top U.S retailers in all categories of fashion apparel, designing and developing product lines while working with mills, factories and other resources worldwide. Shubhra has previously worked at Talbots Collection, Mast Industries, Inc, (Design and Development arm of The Limited, Inc) and Sigrid Olsen (a division of Liz Claiborne, Inc), and has extensive experience in the design, development, and sourcing of women's fashion apparel globally. She has lead teams that can run fashion businesses on an international level. She currently teaches classes at Lexington Community Education which she gears towards middle and high school children. She will also serve on the Board of Lexington Education Foundation from June 2011.
Shubhra's education includes fashion/ apparel design in both India and the USA. She has a B.A. in Economics (Honors) from Lady Shri Ram College, New Delhi. She was among the first of twenty-five students to be admitted to the joint program of F.I.T (New York, USA) and N.I.F.T (New Delhi, India), where she received her Diploma in Fashion Design and graduated at the top of her class as "Best Design Student". She went on to receive a Masters Degree in Clothing and Textiles, specializing in Apparel Design for Women from Michigan State University, with a minor in Theatre costume design. She enjoys singing and music.
She can be reached at shubhra@shubhradesign.com. She lives with her husband and children in Lexington, MA.
We donate a percentage of every sale to our partner
– Chintan (an environmental research and action
group) and also sell their wonderful products made
of recycled plastic bags on our site.
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For Press Release:
1. Shubhra to display Holiday/Cruise collection at BFW (Topic)
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2. Lokvani small business excellence award
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3. The Shubhra Collection Announces May Trunk Show And Sale
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4. Fashionably LATE, Jan '11
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5. East Meets West With An Environmental Twist
Shubrah mixes the East with the West with a collection of scarves, clothing and accessories for men and women. She is inspired by vibrant colors and the "go green" movement. All of her pieces are created with recyclable materials, 100% pure silks and cottons.
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6. Check Out The Shubhra Fall Collection
Yes, it is that time of year- gift giving, supporting fundraisers, apple picking and raking leaves, planning responsible fall fashions, all in the recycled or bio-degradable bag!
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7. Boston Fashion 101: A primer for the local style scene, Color Magazine
As fall returns and Boston is buzzing with students coming back to school, there is no mistaking that among professionals, fashion is once again a priority. A ?grass is greener' mindset that focuses on what's happening in fashion elsewhere makes it easy to forget that Boston has a thriving fashion scene of its own.
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 8.For a Lexington designer, being green is a fashion do, Boston.com
In a "eco-friendly" episode of Bravo TV’s Project Runway, designers were forced to think green as guest judge Natalie Portman rates their creations, made from everything from peacock feathers to cotton, linen, silk, and bamboo. |
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9. Designer Pieces Together Sustainable Fashion, Boston.com
In a "eco-friendly" episode of Bravo TV’s Project Runway, designers were forced to think green as guest judge Natalie Portman rates their creations, made from everything from peacock feathers to cotton, linen, silk, and bamboo. |
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10. Boston's walk on the wild side Fashion show highlights the vibrant design scene, Boston.com
The show featured an array of avant-garde, couture, contemporary and environmentally themed men's and women's clothing; hats, wearable art, jewelry and gloves were also on display. |
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11. Boston's dueling designers, Boston.com
In Boston, the Small-[Denise Hajjar] split has resulted in two different designer organizations, each dedicated to fostering young design talent. |
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12. Shubhra's Designer Spring Collection Goes Places, Lokvani.com
Spring seems to have finally arrived in New England,
after cold temperatures, flooding in
March and the drinking water issues recently! |
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13. Wedding
Expos Go Green With Shubhra Chandra, Lokvani
Shubrah.com recently participated in
two very different Wedding Expos. One was focused
on a "Green" wedding theme for the
bride and groom. |
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14. Spring
2010 Bridal Shows Going Green, by Lisa Seth,
Fashion-Style
Individual eco-friendly designers such
as Shubrah.com, who bring decades of design
and business experience from working at companies
such as Talbots, ... |
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15.
Spring 2010 Bridal Shows Going Green,
ArticleSnatch.com
Shubrah.com will participate in the Green Wedding
Show on February 14th at Hyatt ... Shubrah.coms
next trunk show will be held on April 10-11,
2010. ... |
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16.
Spring 2010 Bridal Shows Going Green,
GoArticles.com
Individual eco-friendly designers such
as Shubrah.com, who bring decades of Shubrah.com
will participate in the Green Wedding Show on
February 14th... |
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| 17. Sorboni Banerjee, News
Anchor, Channel 7 Weds, Lokvani 10/13/2009 |
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18. Shubra
Chandra's Presents Her Spring Collection,
Lokvani 05/12/2009 |
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19.
Spring Summer 09 collection launched, PRLog.org |
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| 20. Bow Ties & Bangles
on display at AIF event, India New England 11/21/2008 |
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| 21. Introduction,
new line Shubrah |
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